All Things All Seasons

Get to know who we are and what we do.

Up and Running!

At All Seasons, we are committed to excellent customer service. We feel pretty strongly about offering our customers more than just great products, we aim to educate and entertain you, too!

With the completion of our new website, showmeprinting.com, we have decided to incorporate this blog. The goal is to help you get to know us better and understand all the things we do. We’ll bring you interviews from our customers through our Customer Spotlight, a behind the scenes look into all of the different types of things we do and help you stay up to date on the latest trends. Check us out daily for new articles and creative ideas. We hope to provide you with some enlightening and thought-provoking, articles on our blog that are guaranteed to inform you and hopefully brighten your day.

Is there a topic you’d like to see us cover? Or something about us you’d like to know? Get in touch, and send us ideas.

All Things All Seasons

Get to know who we are and what we do.

Promotional Products, Is It In The Budget?

Using giveaways to promote your brand is a very specific strategy. Your company’s promotional strategy may depend on one factor: the budget. Things like, ordering giveaways or attending trade shows will typically fall into your marketing budget. Working with a budget can be stressful, but it doesn’t have to be.

Commonly businesses use 6 to 20 percent of their revenue for marketing. With only about a fifth of your marketing budget going towards trade shows and other events, it’s not uncommon for marketers to feel constrained by their budget. The better you understand your budget and the more you plan ahead, the less of a burden it will be when the time comes to order products.

Where to Begin

Before doing anything, you need to calculate the maximum amount you can afford to spend on giveaways? This calculation is vital because the last thing you want to do is overspend. Your strategy drives revenue; not vice versa. Even if your budget is tight, you can still give away quality products.

One common method to measure budget is to recall past experiences, with most event planners basing their decision to participate in an event on past performance. Based on your previous success, you can evaluate if your spending for that specific event should be increased or decreased.

In the case of trade shows, your goal should be to gain qualified prospects through various marketing strategies. Promo items can be used at trade shows to attract leads. Considering how your company’s products tie into your business goals can help you set a base budget.

Now that you have a maximum spending amount, it’s time to plan how you’re going to spend.

What to Include

What kind of products should you budget for? Here are 4 common types of products you should include in your promotional products budget:

Trade Show Giveaways

Trade show giveaways increase booth traffic, gain brand recognition, improve brand image, and add value to the attendees’ overall experience. High-value trade show products can also help attract people to your booth.

Research from PPAI (Promotional Products Association International) has found that consumers can recall the advertiser of a promotional product they’d received in the last 2 years. It’s likely that consumers will remember your company based on the products you choose giveaway, so search for items that stand out.

Inexpensive Brand Awareness Giveaways

Inexpensive giveaways are often used “in the moment,” when delighting a lead or a prospect. These are the casual giveaways you can use throughout the year. They may be used for trade shows, career fairs, and other events, but in the end, they have the potential to raise brand awareness.

Since these products are usually inexpensive, you should keep a few different varieties on hand. Pens, water bottles, and tote bags are some examples of brand awareness giveaways, but if you’re looking for more ideas, we have a list of 10 inexpensive promo products.

Corporate Apparel for Your Team

Corporate logo apparel is essential for any business.

Corporate apparel is more than just adding your logo to a T-shirt – it’s a representation of your company. Your employees, clients, and customers will be wearing your brand when you give them that T-shirt, which means it’s vital to put some thought into your order.

Businesses order corporate apparel for the following reasons:

Trade shows
Employee or client gifts
Uniforms
Brand exposure

T-shirts and hooded sweatshirts are both examples of everyday fashion. Giving employees apparel is also great for your company because it shows off your name and logo each time your employee wears the item outside of the office.

See this article for tips on how to get your company into branded clothing.

Employee Appreciation Gifts

Employee appreciation gifts are comprised of high-value items that show your employees that they’re valued.

Where would your company be without great employees? Appreciation gifts and incentives can be for special occasions, holidays, or rewards. These are the gifts that will make your employees feel special.

Don’t let your employees’ hard work go unrecognized. Gifts and incentives should be an important part of your promo products budget because employees are an important part of your business.

Planning Ahead

Planning your promotional products budget will give you the reassurance you need when you’re faced with a huge project. When you allocate your marketing budget for promo products, it’s important to plan for these 4 types of items. By planning ahead, you’ll be able to order the products you want, any time of the year.

All Seasons can print any number of promotional items, many of which we print on site. Contact us to find out how we can help on your up and coming projects.

All Things All Seasons

Get to know who we are and what we do.

Branded Clothing for Your Company

Finding printed and embroidered apparel for your company can be overwhelming. Here are some things you should keep in mind when searching for branded clothing for your company.

Work with an experienced professional

First and foremost, the best way to be sure you’re purchasing high quality company clothing is to work with an experienced professional (like All Seasons!). Industry professionals have a deep understanding of available products. They can help you navigate through the options and narrow down your choices.

Another benefit to working with a professional is that they can tell you whether other customers liked or disliked a certain item, and guide you to the most popular selections. A second opinion backed by years of customer experiences is invaluable.

Brand names may not always be the best choice

You may think the easiest way to ensure high quality branded clothing is to go with recognizable retail brands such as Carhartt, Nike, or Columbia. It’s true that these name brands are often known for their quality, and sometimes you want to align your own company with a well-known brand. The problem is that they can also be very expensive.

You can get high quality branded clothing without shelling out big bucks for name brands. Think about the qualities and features you admire in those pieces, then seek out the same features in more traditional lesser known brands. Again, work with a professional who knows the industry well. They can steer you towards affordable options that are comparable to the name brands.

Pay attention to fabric choice

You can tell right away when you’re wearing something that’s made of a high quality fabric versus a cheap fabric. Cheap fabrics may itch, fade, stretch, or shrink over time. Your goal should be to order clothing that people will want to wear for years to come, invest in a long-lasting fabric.

Keep in mind that the ideal fabric choice differs depending on the type of clothing. You’ll want a different look and feel for an everyday t-shirt versus a moisture-wicking performance shirt versus a dress shirt. Don’t be afraid to ask for samples.

Choose long-lasting decorating techniques

Screen printing is the most cost and time effective way to produce large quantities of prints. Squeegees push ink through a pre-made mesh screen to transfer ink onto a garment except for for areas that are made impermeable by a special blocking. The resulting design has long-lasting, vibrant colors that will withstand multiple washes.

Embroidery is a classy more formal form of promoting your brand. Because your logo is sewn directly on to the material it becomes part of the garment. As the the thread has dimension, an embroidered logo ends up becoming almost three dimensional.  In addition, embroidery thread is coated and therefore has a sheen that helps the colors pop to attention. Embroidery is long lasting and does not show any signs of deteriorating as time goes on, or the effects of being washed frequently.

Design is key

Beyond the clothing itself—the construction, cut, fit, and material—the design also needs to be considered. This could mean the design of the apparel piece, but it can also refer to the design you decide to imprint on the clothing.

Instead of just using your logo, you may want to work with a designer to get creative. The decorating options today are endless, and the locations you can imprint are cooler than ever! The quality of a design is instantly recognizable, and it’s the first thing people will notice, even before they notice the feel of the clothing item.

Don’t forget the details

Details make the difference! Choosing high quality branded company clothing means thinking about the small things that make a big impact.

Relabeling or adding an accent with woven tags is a common custom approach that is very appealing. Sewing a hem tag on the bottom seam or the sleeve of the shirt is a great approach to further developing your brand.

You can also relabel the neck by removing the stock mfg label and replacing it with your very own label.

Custom tagging can take your garment to the next level.

We can help

Whichever you best fits your company All Seasons can help. We have been in the industry for years and will be there to assist you every step of the way. Feel free to contact us for with any questions you have.